We've learned many things, but in retrospect, we likely learned things out of order. If we had to do it over again, there's a very specific sequence of steps that we would've taken to upscale and educate ourselves on how to build this business:
1- Education
2- Website/Landing Page Building
3- Email Marketing/Automation
4-SEO/Keyword Search
The tools that have helped us the most, in each category, are listed below.